South Korea among top markets for highest-grossing 'Avatar' franchise

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South Korea among top markets for highest-grossing 'Avatar' franchise
Poster for 'Avatar: Fire and Ash'Courtesy of Walt Disney CompanySEOUL, January 8 (AJP) - "Fire and Ash," the third installment in director James Cameron's epic "Avatar" franchise, dominated the South Korean box office during the holiday season, making the country one of the film's top five global markets.

According to Box Office Mojo, an American-operated website that tracks box-office revenues, South Korea ranked among the global top five markets for the CGI-heavy spectacular, earning US$44.12 million, just behind North America ($311.33 million), China ($137.92 million), France ($82.16 million), and Germany ($64.09 million).

The second installment, "Avatar: The Way of Water," was also a box-office hit when it was released here in 2022, drawing a record 10.8 million viewers.

The latest installment of the highest-grossing series departs from its previous serene setting of fictional planet Pandora to explore a fiery, ash-covered world, encountering new tribes along the way.
Choi Song-hee 기자 alfie312@ajunews.com

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