LG Electronics named best TV brand in Europe

LG OLED TVs are displayed at a local European store/ Courtesy of LG Electronics
SEOUL, December 01 (AJP) - LG Electronics said on Monday it was selected as best TV brand at the Euroconsumers Awards 2025, an honor determined by expert testing and consumer satisfaction surveys across Europe.

The awards are jointly hosted by consumer media outlets from Belgium, Portugal, Spain, Italy and Brazil, all members of ICRT, an alliance of 37 consumer organizations including U.S.-based Consumer Reports and UK-based Which?. This marks the first year the seven-year-old awards selected winners by product category.

LG scored highly in expert product tests conducted in labs and in consumer satisfaction and reliability surveys conducted across Europe, including the Netherlands, Czech Republic, Denmark, Austria, Slovenia and Hungary beyond the five host countries.

The recognition is attributed to LG's OLED TV, which the company first commercialized in 2013. Cumulative OLED TV sales in Europe surpassed 10 million units this year, doubling at twice the previous pace after reaching five million units in 2021.

European consumers favor high-quality content and value OLED TV's infinite contrast ratio and color reproduction. The thin design without backlighting appeals as an interior element in Europe's living room-centered culture.

The TV's fast response time and high refresh rate provide optimal viewing for sports broadcasts popular in Europe.

In North America, LG OLED TV swept Consumer Reports' rankings across all screen size categories where OLED TVs are available, including over 70 inches, 65 inches, 55-60 inches, 46-52 inches and 39-43 inches.

"This is recognition of strong leadership in Europe, a representative premium TV market," said Lee Chun-kook, executive vice president and head of LG Electronics Europe. "We will deliver the best viewing experience to customers worldwide with self-emissive high-quality picture and thin, simple design of LG OLED TV."
Candice Kim 기자 candicekim1121@ajupress.com